I'm a multimedia marketer based in Boston. My journey into creative storytelling began with my early fascination with photography and graphic design. After studying journalism, I went on to navigate a diverse range of roles within the dynamic landscape of marketing.
SOFTWARE
Illustrator | InDesign | Photoshop | After Effects | Premiere Pro | Lightroom | Figma | Blender
Chef Redbeard's Delectables embodies a charmingly nautical vibe, inspired by the culinary expertise of a former navy chef. The brand paints a bold look that mirrors his adventurous flavors.
Bowzer Buddy embraces a vibrant and lively essence, characterized by an array of bright and cheerful colors. The brand was crafted to reflect the exuberance and energy of pets, injecting a sense of playfulness and joy into their persona.
Lotis navigated a fiercely competitive and regulated market by innovating beyond premium products. Our strategy focused on a holistic concept, positioning cannabis not just as an infused product but as a catalyst for mindfulness and embracing the present.
High Flavor's design mission was simple: focus on flavor. We aimed to visually capture the delightful essence of the "high" journey and establish a distinctive identity in a crowded industry through vibrant colors and playful imagery.
AERO emerged to redefine concentrates, shifting them from niche products to a premium, high-end experience. It stands today as a symbol of excellence, purity, and unmatched potency.
At Garden Remedies, I led as Creative Director, orchestrating a cohesive brand experience across diverse offerings and driving strategic product launches to boost customer engagement and propel sustained growth in the dynamic cannabis market.
Deli Style isn't just a brand; it's an immersive experience inspired by the interactive dynamics of a deli line. Customers have the freedom to "pick their own buds."
Boston Clear Water stands as a beacon of purity in the heart of Massachusetts. Their commitment to quality is unwavering, providing only the finest water to deliver a refreshingly crisp taste that embodies the essence of Mother Earth.