DELIVERABLES
Market Research
Our comprehensive market research for Lotis revealed a growing interest in edibles, particularly among women in their 30s and 40s who are focused on wellness, relaxation, stress relief, and improved sleep. To better understand this evolving consumer behavior, we used a variety of research methods, including surveys, focus groups, and interviews, to gain valuable insights into their preferences and motivations.
Brand Identity & Packaging Design
The lotus flower symbolizes growth, transformation, and the pursuit of higher ideals, with its association of purity and detachment making it an ideal representation for our natural cannabis gummies that encourage a free mind. To establish a unique brand identity while avoiding confusion, we embraced a distinct variation of the word "lotus."
In designing the packaging, we prioritized the consumers' experience. We opted for a resealable bag, ensuring easy and enjoyable access to the gummies. Our choice of incorporating hang holes enabled visually appealing merchandising options.
Our design philosophy focused on sleek minimalism, radiating a natural sense of sophistication. Each package is color-coded by flavor, facilitating easy recognition for consumers. We've harmonized convenience, style, and flavor preferences to create a packaging solution that catered to our audience.
In designing the packaging, we prioritized the consumers' experience. We opted for a resealable bag, ensuring easy and enjoyable access to the gummies. Our choice of incorporating hang holes enabled visually appealing merchandising options.
Our design philosophy focused on sleek minimalism, radiating a natural sense of sophistication. Each package is color-coded by flavor, facilitating easy recognition for consumers. We've harmonized convenience, style, and flavor preferences to create a packaging solution that catered to our audience.
Website Development & SEO
We were assigned the responsibility of creating our digital presence by developing the website. Our primary objective was to design a platform that offered an intuitive and seamless user experience, ensuring that visitors could easily explore and discover more about their preferred flavors.
Incorporating effective SEO strategies was paramount as we ventured into the realm of organic marketing. By leveraging Garden Remedies' existing website traffic and introducing our own fresh contributions to the landscape, we successfully ascended the search engine rankings for intensely competitive keywords such as "melatonin and cannabis."
Our messaging revolved around highlighting the use of natural ingredients, emphasizing product quality, and showcasing the effectiveness of Lotis Gummies.
Incorporating effective SEO strategies was paramount as we ventured into the realm of organic marketing. By leveraging Garden Remedies' existing website traffic and introducing our own fresh contributions to the landscape, we successfully ascended the search engine rankings for intensely competitive keywords such as "melatonin and cannabis."
Our messaging revolved around highlighting the use of natural ingredients, emphasizing product quality, and showcasing the effectiveness of Lotis Gummies.
Experience Marketing
Our central objective was to create an immersive, secure, and enriching space where participants could discover the harmonious relationship between cannabis and mindful practices. Our yoga experience was carefully designed to foster open-mindedness, pique curiosity, and cultivate a strong sense of community.
An integral part of the event was to provide participants with accurate and trustworthy information on responsible cannabis use, dosage, and the potential therapeutic benefits of cannabinoids.
An integral part of the event was to provide participants with accurate and trustworthy information on responsible cannabis use, dosage, and the potential therapeutic benefits of cannabinoids.
Merchandising
We've crafted a collection of apparel and swag that harmoniously embodied the spirit of "Free Your Mind." The apparel was designed for comfort and style, serving as a poignant representation of the liberation that Lotis can offer.
Our goal is to offer tangible swags that seamlessly integrate into their daily lives, promoting a sense of tranquility, self-discovery, and the balanced lifestyle that Lotis Gummies encapsulates.
Our goal is to offer tangible swags that seamlessly integrate into their daily lives, promoting a sense of tranquility, self-discovery, and the balanced lifestyle that Lotis Gummies encapsulates.
collaborators
Photography • Austin Huck
Brand Management • Michelle Newman
Illustrations/Graphics • Audrey Chamberlin
Copywriting • Jake Mulligan
Brand Management • Michelle Newman
Illustrations/Graphics • Audrey Chamberlin
Copywriting • Jake Mulligan